Identity Design
The strongest force in the human personality is the need to remain consistent with how we define ourselves. (Tony Robbins)
Your sense of identity is the strongest psychological force in your entire life. (Tony Robbins)
Fragments from imaginary dialogues
“Who are you?“
“I am Multitude.
I’ve grown immensely in the last few years. I didn’t know it was possible for someone to change so much in such a short time-span. This is what led me to create the model of life-density [<link; medium read].
There are many metrics you can use to measure progress. In my case, the most dramatic perhaps is my Identity Map, as I like to call it.“
“What does it look like?“
“What you see is just a part of it, a selection.

As I grow, I’ll certainly be adding more. Everything on the map I express as ‘I am…‘.
I’m using Brian Johnson‘s beautiful Big Three model, which identifies the essential areas of one’s life as being three in number.
The Big Three:
– Energy
– Work
– Love
“
“What’s the reasoning behind it?“
“What’s important to understand is that, a few years ago, I started essentially from scratch. A blank page and a question at the top – one of the most important questions of my life:
Who do you want to be?
And, in time, I started adding to it. It took a few years of inner and outer exploration and countless iterations to reach its current form.“
“What was a key point in this process?“
“A realization which I had early on, which came as a sudden spark of insight:
Identity is a resource.
In a profound sense, at that point I became the Designer of my life. And much of the dramatic growth that followed was an outgrowth of this idea seed.
I’ve since realized that Identity is key to unlocking your full potential.
You become who you conceive as capable of becoming. That’s why it’s essential to Think Big [<link; medium read].
Another way to think of it is as an expression of a principle from Stephen Covey’s book The 7 Habits of Highly Effective People:
Begin with the end in mind.
I call the items that make up the identity-map, identity-blocks. Every identity-block unlocks possibilities. It’s like a design blueprint for your life.
Some identity-blocks are not yet fully realized (eg Leader). Metaphorically, we could say they’re still at seedling stage.
Some identity-blocks are representational-models [link; medium read]. They’re shaping my Inner Reality, a process which I call ‘Reality Painting‘.
Some identity-blocks are tools, they have a powerful priming effect in the moment.“
“What were the identity-blocks that had the most dramatic impact on the process of identity creation?“
“In chronological order:
I am Creativity / a Creator.
I am a Life-Artist.
I am a Big Thinker.
I am a Polymath.
I am Multitude.“
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