The Problem of No Problem
Fragments from imaginary dialogues
“Design means solving problems.”
“That’s one aspect of it.
Imagine you have a process that works adequately.
What’s the problem here?”
“I don’t see any.”
“The problem is that it works only adequately. It could be better. But since there’s no discernible problem with it, the problem-solving mindset does not kick in. Edward de Bono calls this ‘the problem of no problem‘.
What’s needed here is another mindset: the optimization mindset. Optimization comes from the Latin ‘optimus’ which means ‘best’.
Design is as much about solving problems as it is about striving to make things as good as they can be.“