The most important skill for creating habits is celebration. (BJ Fogg)

Fragments from imaginary dialogues

“An essential aspect of celebration is a feeling which BJ Fogg calls Shine.”

“What is Shine?”

“In BJ’s view, Shine is the positive feeling we get from experiencing success.

I found this view limited, so I expanded it to include all positive expansive feelings.


Celebration — Exuberant appreciation (of success, progress, etc.)
Beauty — Aesthetic appreciation
Play — Fun

“What is its relationship to Joy?”

“It is basically another name for Joy.

The metaphoric model is: ‘Joy is Light‘.

If you think of it, ‘Joy’ is just an arbitrary linguistic label. Calling it Shine makes it more expressive and evocative – and allows you to also use it as a verb.”


About Dani Trusca

Life-Artist, Thinker, Mover (Traceur)

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