Filtering Newsletters

Fragments from imaginary dialogues

I used to be subscribed to too many newsletters. In Gmail, I automatically filter newsletter emails and group them under a label called ‘Learning’ – which acts a bit like a folder. Whenever I checked the ‘Learning’ folder, I felt anxious because there were so many unread newsletter emails. I just couldn’t keep up with them.

How did you solve this problem?

I unsubscribed from most of them and kept around 20% of them. 

Whenever I received a newsletter email, I asked myself:

How do I feel when I see a newsletter email from x? How exciting is the prospect of reading it?

If the answer was ‘meh’, I unsubscribed.

The outcome is beautiful: every time I receive a newsletter email, it feels exciting.

Reminds me of Derek Sivers’ ‘Hell Yeah, or No’.

That’s a wonderful way to think of it.

About Dani Trusca

Life-Artist, Thinker, Mover (Traceur)

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