Fragments from imaginary dialogues
“I used to be subscribed to too many newsletters. In Gmail, I automatically filter newsletter emails and group them under a label called ‘Learning’ – which acts a bit like a folder. Whenever I checked the ‘Learning’ folder, I felt anxious because there were so many unread newsletter emails. I just couldn’t keep up with them.“
“How did you solve this problem?“
“I unsubscribed from most of them and kept around 20% of them.
Whenever I received a newsletter email, I asked myself:
How do I feel when I see a newsletter email from x? How exciting is the prospect of reading it?
If the answer was ‘meh’, I unsubscribed.
The outcome is beautiful: every time I receive a newsletter email, it feels exciting.“
“Reminds me of Derek Sivers’ ‘Hell Yeah, or No’.“
“That’s a wonderful way to think of it.“