Designification/Resignification

Fragments from imaginary dialogues

“How can I immunize myself against failure?”

“What we call ‘failure’ is a mental model. We can think of it metaphorically as a story. Based on its content, the story makes you feel in a certain way.

What you actually want to immunize yourself against is the feeling produced by your idiosyncratic story. However a different story will produce a different feeling.

You can focus on managing the feeling, or on changing the story.

What story of failure do you want to live by?

Here’s one idea:

There is no such thing as failure.
There is only Feerback.
There is only Learning.
There is only Play.

I call this story-template designification/resignification.”

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